By Robyn Blair

Candy-inspired art, design and home goods based in New York City.

SERVICES:

Brand Refresh
Shopify Website Design 
Social Media Design
Marketing Collateral
Packaging

By Robyn Blair creates candy-inspired artwork, home goods and gifts. Robyn also works with other brands to bring her candy-inspired designs to life through merchandise and one-of-a-kind prints. Robyn came to See House looking to refresh and update her existing brand and website. With a business that grew in popularity practically overnight, Robyn knew she needed a digital presence to meet that success.

After diving into brand strategy together, we decided to keep things clean in layouts but still really playful as this is such a huge part of her aesthetic. With those tightened up layouts in place, we incorporated some more playful elements through iconography and color. We decided on a soft pastel palette that felt lighthearted and lively. This palette complemented and allowed for her artwork to really stand out. To keep with this overall vibe we paired a classic serif font with a more modern san serif. After a successful relaunch of her brand and site, By Robyn Blair and See House continued to work together on social media campaigns, marketing collateral and packaging designs.