Brix & Barrel

Brix & Barrel is a subscription-based wine club located in Fresno, California.

SERVICES:

Brandy Strategy
Art Direction
Brand Identity
Shopify Website
Marketing Collateral
Packaging

Brix & Barrel came to A. Cardillo Design under new ownership with a vision to rebrand, focusing more intentionally on wines that are unique to the California wine region. Wines you may know and love, the classics, but also one’s you’ve maybe never heard of or otherwise tried. With the introduction of their newest subscription options, the Brix & Barrel team needed a brand that reflected the complexity and variety of the wines offered.  

The updated logo was designed using a classic serif font with a more modern feel. To play up the juxtaposition of cutting-edge and classic, we also pulled in a bold san-serif display font, different styles that complement each other and create a totally unique look. The color palette is a moody take on the grittier tones found throughout the grape growing process.

After completion of their new brand identity, we revamped the photography direction and created a diverse and edgy look that felt more inline with the boldness of their new brand. Finally, we pulled all these elements into a new Shopify website with a more streamlined experience from start to finish.

photography: Joel Mariano